LinkedIn® for healthcare services and professionals. Physiotherapist and ghostwriter.

Your LinkedIn page could be your first and last chance to make an impression. When you get it right, it'll work for you 24/7. While you're dealing with everything else that comes with running a business!

I was once described as a triple threat. LinkedIn® trainer, ghostwriter, and physio? Niche, I know! But that means I’m uniquely placed to help you.

Our industry doesn’t utilise LinkedIn enough. A professional platform with 1 billion users. Only 2% are engaging on it. It's primed for you to stand out.

However, do you have the time?

What should you write?

Do you get LinkedIn?

What's the purpose?

Content and engagement is very important and people need to buy in to you and your business.

The aim is always to get a connection (who may not know you), on a call, and that's where business gets done, or change happens. Think of it like a SOP.

LinkedIn is the vessel. I'm here to support you every step of the way.

I work occasional NHS triage shifts, as well as seeing private patients in their homes, to keep me bang up-to-date with your audience: a wide MDT, and service-users.

I’ve supported professionals to make an impact on both their personal and business pages. Scroll to my recommendations for evidence.

My clients have seen increases in:

- Referrals
- Profile views
- Connections
- Engagements
- Fun on LinkedIn (yes, it can be done!)

I treat LinkedIn like I treat my patients. Conversations with care, empathy, and an understanding of what they need. With a little humour thrown in. A smile goes a very long way!

Will I be a good fit for you? It's vital that we get to know each other for a service like this. It's very personal as I'd be writing for you. Whether over Zoom, or ideas written on pub beer mats.

Have a look at my services and pricing before booking a call.

Get in touch with me today to start making an impact on your LinkedIn.

If you want some proof about how I operate, and the values I stand for, I'll briefly hand you over to Jo and Alex:

“I’m serious when I say you give people hope in your writing. You have the most wonderful values and outlook on your role in people’s lives. I need people to see that - and recognise that you’re writing about it exceptionally well in the process.

You’re too much of a personality and a multi-dimensional professional not to develop a business around this.
”

— Jo Watson - Copywriter, Author, Speaker and Mentor.

“I’ve had some lovely feedback from patients and families about the time and effort you’ve put into them. You’re worth your weight in gold.

W thinks you are fantastic, and is so pleased you got involved. You’ve made a big difference to her and B’s quality of life already.
”

— Alex Reid - Founder of AKR Physiotherapy.

My fame precedes me.

Here are several podcasts where I talk about my experience in the NHS, how I became a copywriter, and then why I turned my attention to LinkedIn for medical and health professionals.

‘The Write Clinic.’ Hosted by Virginia Chachati - CEO, Podcast Host and Course Creator.

‘Career Stories.’ Hosted by Sarah Burgess - Career Coach.

‘Leading The Field.' Hosted by Andy Thomas - Director of Physiquipe.

‘The Online Prosperity Show.’ Hosted by Prosper Taruvinga - Digital Marketing Consultant.

What my fans have said about my work.

'He's creating his own niche.'

Andy’s passion for his work and the industry is infectious. I admire his authenticity and commitment to creating his own niche and providing a service that healthcare needs. I would thoroughly recommend working with Andy, and even if you don't, I encourage you to spend time with him!
Andy Thomas - Director - Physiquipe.
'His clinical background gives him the edge over others in his field.'

Andy has given great insight in to an area clinicians often have little exposure or expertise with. Invaluable with his advice and support and I am sincerely looking forward to working with him more on an individual basis moving forwards in the future.
Dr Michael Cooke - Director at Simply MSK Ltd, and Leeds United Club Doctor.
'A brilliant experience.'

Working with Andy was a brilliant experience. His approach is hugely supportive and encouraging, whilst imparting large amounts of highly insightful and practical knowledge at the same time. Most importantly, he gave me confidence to move forward and also to be myself in what was previously an intimidating space!
Jen Plagerson - AHP Coach - JP Intentional.
'I couldn't recommend Andy enough.'

His attention to detail, specialist niche, and just being a down-to-earth top bloke sets him apart from the rest. If you are a healthcare professional looking to increase your LinkedIn visibility then give Andy a shout!
Matt Wedderburn - Founder - Primary Care MSK.
'Quite good.'

Mum - Website Critic - Retired.
'Perfectly placed for LinkedIn for healthcare professionals.'

I invited Andy on to my regular LinkedIn Audio Live to share his copywriting and LinkedIn insights. With a background in healthcare he is perfectly placed to know how healthcare professionals can make the most out of LinkedIn and create more engaging, professional profiles on the platform.
Rachel Williams - Nurse - Medical English Coach.
'A fantastic asset for our business.'

Andy has raised our social media presence by creating engaging posts, and ensuring we sell out at our in-person MSK education events. We’d recommend his services to any clinical practice or clinician trying to promote their business. We hope to continue working with Andy.
Damian Buck and Carl Clifford - Directors - Simply MSK Ltd.
'Andy is dedicated.'

Andy set up my website content. The knowledge this man has of creating quality content is second to none. He is dedicated to physiotherapists and support of other AHPs to achieve their business goals.
Aaron Craven - Occupational Therapist - OT4Life.
'An excellent communicator.'

Andy has helped me improve my communications with the medical professionals who refer people to me. He organised my thoughts and made sense of my slightly chaotic notes.
Julia Atherton - Physiotherapist - PhysioPilates.
'LinkedIn training with Andy is just the ticket.'

An hour with Andy provided me with excellent feedback, useful tips, and information on features I didn't know existed.
Lisa Slack - Virtual Assistant - Take Up The Slack.
'He just got it.'

He really got in my head to know what kind of client I wanted to attract. These words have rejuvenated the site and also appeared in local magazine, ‘The Squeaker.’ I’ll be hiring Andy again, for certain.
Michael Sparrow - Partner - SW & P Accountancy.
'Andy completed extensive research.'

Andy was efficient and attentive. He completed extensive research which reflected in his conversations and feedback. The end product was well thought out and helped me capture my business products in the style that I wanted!
Zara Mahmood - Business Owner - Mini Muslims.
'Eagle-eyed Andy.'

I wanted a professional to read it over my new website. Andy proofread and made suggested edits. He kindly re-read after I’d re-written, and still found a spelling error with his eagle eyes! I published the website with great confidence, and would definitely recommend.
Nicola McLeish - Showjumper - Cricket Hill Equestrian.