My first attempt was done before I studied anything to do with copywriting.

Just went for it by ‘mind-mapping’ themes, grouping them together and highlighting key words I wanted to use.

Off the cuff, learn the stuff, on the cuff.

Attempt part 1.

Running Away, But in Style.

All it takes to escape is one foot in front of the other. Transform you, with modern, all-over print fabrics. Strive for likes, love and kudos as you build your own brand.

Be in the moment, and share it.

3 months later

Escape, Be Free, Run Happy.

Be serious about fun and break the norm. Simply one foot in front of the other. Show off modern, all-over print fabrics. No sweat. Literally. Feel the love and kudos as you share your story.

Make running extraordinary.