Red-Letter Date in the History of… ‘Art?’

‘Here's a red-letter date in the history of science: November 5th, 1955. Yes! Of course! November 5th, 1955! That was the day I invented time-travel. I remember it vividly. I was standing on the edge of my toilet hanging a clock, the porcelain was wet, I slipped, hit my head on the sink, and when I came to I had a revelation! A vision! A picture in my head! A picture of this!

This is what makes time travel possible: the flux capacitor! It's taken me nearly thirty years and my entire family fortune to realize the vision of that day. My God, has it been that long? Things have certainly changed around here. I remember when this was all farmland as far as the eye could see! Old man Peabody owned all of this! He had this crazy idea about breeding pine trees.’

Let’s re-write this.

Here’s a red-letter date in the history of art: 18th July 2022. That was the day I decided I wanted to be a Copywriter. I remember it vividly. I was sat at my dining room table in front of my laptop. I clicked ‘join meeting’ and took a virtual slap around the face from two dear friends during a Zoom call. I thought they’d been joking all these years about the potential I had for this. I’d laughed it off at every opportunity. But the vision was now in my head. If only I had invented time travel so I could go back and realise this a bit sooner.

Craig: ‘And this is the kernel. Your job is getting into the same space with whatever you’re going to write about. It’s fun as you’re learning sh*t all the time. Then distil it for humans.’

Me: ‘I understand it, so they don’t have to.’

Craig: ‘Boom. And make it entertaining. A flourish. Cantona with words.’

Me: ‘So a call to action.’

Craig: ‘Exactly. Buy the f***er!’

Next thing, I’m watching a Dave Trott presentation on YouTube and I’m hooked. Old man Trott had this crazy idea about making things simple.

Things have certainly changed around here.

2 days later…

Light reading with a pint at the Abbey Inn pub in Bramley, Leeds.