SW & P Accountancy Website.

I tore through the original of this website and found phrases repeated up to ten times. Pages and pages of the same, which made it feel very hollow and generic.

I met with my client and he was pretty depressed when I pointed this out. But in a good way. He had no idea this was how it read, and this was the opportunity to make changes.

Having pitched my copy to him, here started a love affair with my words.

Following this, a very productive meeting with his web designer and office manager, and the ball started rolling.

Using a theme of fighting the corner of their clients, ‘Tapping Out Tax’ was born.

Future projects are on the horizon.

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