SW & P Accountancy Website.
I tore through the original of this website and found phrases repeated up to ten times. Pages and pages of the same, which made it feel very hollow and generic.
I met with my client and he was pretty depressed when I pointed this out. But in a good way. He had no idea this was how it read, and this was the opportunity to make changes.
Having pitched my copy to him, here started a love affair with my words.
Following this, a very productive meeting with his web designer and office manager, and the ball started rolling.
Using a theme of fighting the corner of their clients, ‘Tapping Out Tax’ was born.
Future projects are on the horizon.